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Strategic Goals:
1. To conquer the role of Brand Leader in the market of professional audio for concerts,
live events and other musical events;
2. To raise the market quota in the “live sound” sector;
3. To consolidate and protect the exclusive know how by registering European and
international patents.
Financial:
1. Gross Sales of 10 millions of euros by the year 2011;
2. To raise the EBITDA by 3% annually until 2013;
3. ROI from 6.3% (current value) to 10% or more (within 3 years).
“The enterprise’s true essence has been built up by declaring its objectives, and the common intention to reach them.”
Gianni Toschi - President of the Sound Corporation group
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